Hair loss

doesn't get to organize

your life anymore.

You check the mirror before your phone every morning and make a decision: wig, hat, or stay home. You decline photos, skip events, choose which friends you can see. You replay every conversation wondering if anyone noticed, if they're thinking something you didn't hear. And you're managing all of this completely alone because nobody else can see what's really happening.

Hair Loss Bonita is where women navigating hair loss come to stop hiding and start living in their bodies as they are, hair loss and all.

Join the movement

The phrase 'JVN' in white letters on a dark background, with a blue and red graphic design element behind the text.

FEATURED IN

Rainbow with the words '#WEALLGROW' written underneath.

THE WORK BEHIND THE FEATURES

Oprah Daily

Featured through Ricki Lake as a voice on the identity and emotional dimensions of women's hair loss.

Telemundo Wisconsin

Featured for advocacy work in the Latina community around hair loss awareness and identity.

Univision

Recognized for work supporting Latina women navigating hair loss.

Milwaukee Brewers

Invited to throw the ceremonial first pitch during Alopecia Awareness Month and Hispanic Heritage Month.

JVN Hair

Brand partnership with Jonathan Van Ness's hair care line, supporting inclusive hair health conversations for all women.

We All Grow Latina

Featured within the Latina creator and advocacy community.

Mujeron Movement

Community recognition for work at the intersection of Latina identity and women's wellbeing.

PICK YOUR STARTING POINT

Monthly Circle

For the woman done managing this alone. Monthly community where you actually belong. [Join the Circle]

Weekly Letters

For the woman who lost more than hair. Weekly essays and tools to help you actually show up in your life again. [Get on the list]

One-on-One Support

Hair loss is taking up more mental space than it should. This session helps you take that space back. Relief comes from understanding what's underneath so you can respond differently. [Book a session today]

What Our Clients Say

“Someone like me who is facing a cancer diagnosis, I felt overwhelmed by the amount of change my mental and physical state would be able to endure. YoMo helped me realize I could, and how and what I could do. She educated me on the how and the inner love I was forgetting to have for myself.”

—Patricia C.
“YoMo, thank you so much for offering this program and being the BIGGEST light through Hair Loss Bonita! Seriously, I'm so grateful to have you in my corner and life!"

—Meghan W.
“Before I embarked on this coaching journey with Yomo, I felt so stagnant and controlled by my hair loss and the negativity that I associated with it. Throughout this journey with Yomo, I was able to transform my mindset, grow my confidence, and overall happiness.”

—Jamie L.

Hair Loss Bonita was created by Yomarie "YoMo" Castellano, a certified life coach who has lived with hair loss for over a decade. She found that while there was plenty of information about treatments and appearance, there was very little support for the mental strain of everyday moments. This work is shaped by lived experience and professional training.

YOMO’S STORY

Learn more about YoMo's journey

A PLACE YOU CAN

COME BACK TO

Hair Loss Bonita is a growing resource hub offering one-on-one support, educational writing, and lived insight for women navigating hair loss. This work is meant to sit alongside dermatology care, styling decisions, and personal choices, providing support where many women are currently left to figure things out alone.

You do not need to prove that this is hard enough to deserve support. If hair loss has been quietly shaping how you move through your life, that is reason enough to reach out. You are welcome to explore, read, reflect, or book support when it feels right for you.