Hair loss

doesn't get to organize

your life anymore.

You check the mirror before your phone every morning and make a decision: wig, hat, or stay home. You decline photos, skip events, choose which friends you can see. You replay every conversation wondering if anyone noticed, if they're thinking something you didn't hear. And you're managing all of this completely alone because nobody else can see what's really happening.

Hair Loss Bonita is where women navigating hair loss come to stop hiding and start living in their bodies as they are, hair loss and all.

join the movement

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FEATURED IN

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PICK YOUR STARTING POINT

Monthly Circle

For the woman done managing this alone. Monthly community where you actually belong. JOIN THE CIRCLE

Weekly Letters

For the woman who lost more than hair. Weekly essays and tools to help you actually show up in your life again. GET ON THE LIST

One-on-One Support

Hair loss is taking up more mental space than it should. This session helps you take that space back. Relief comes from understanding what's underneath so you can respond differently. BOOK A SESSION TODAY

What Our Clients Say

“Someone like me who is facing a cancer diagnosis, I felt overwhelmed by the amount of change my mental and physical state would be able to endure. YoMo helped me realize I could, and how and what I could do. She educated me on the how and the inner love I was forgetting to have for myself.”

—Patricia C.
“YoMo, thank you so much for offering this program and being the BIGGEST light through Hair Loss Bonita! Seriously, I'm so grateful to have you in my corner and life!"

—Meghan W.
“Before I embarked on this coaching journey with Yomo, I felt so stagnant and controlled by my hair loss and the negativity that I associated with it. Throughout this journey with Yomo, I was able to transform my mindset, grow my confidence, and overall happiness.”

—Jamie L.

YOMO’S STORY

Hair Loss Bonita was created by Yomarie "YoMo" Castellano, a Puerto Rican certified life coach who has lived with hair loss for over a decade. She found that while there was plenty of information about treatments and appearance, there was very little support for the mental strain of everyday moments. This work is shaped by lived experience and professional training.

She was first diagnosed with telogen effluvium and later with androgenic alopecia, navigating over thirteen years of hair loss firsthand. Featured in Oprah Daily JVN Hair and Telemundo Wisconsin, and invited by the Milwaukee Brewers to throw the first pitch as Hair Loss Bonita, she built this movement to address what most resources leave out, including the identity shift and the reorganization that happens when hair loss starts running your life. She works with women navigating all forms of hair loss, all over the world.

Learn more about yomo

You do not need to prove that this is hard enough to deserve support. If hair loss has been quietly shaping how you move through your life, that is reason enough to reach out. You are welcome to explore, read, reflect, or book support when it feels right for you.